I've spent a quarter century in the fitness industry; from university S&C while I earned a Master's degree in Exercise Physiology, to outdoor boot camps, then opening New Zealand’s first functional fitness gym, and even competed at the CrossFit Games a couple of times. Seen a lot, made plenty of mistakes, learned a bit.

But over the years (and especially once becoming a father), I realised something most of the fitness industry ignores: lifelong fitness is different from world-class fitness. Busy, over-40 adults don’t need gruelling, soul-crushing workouts. They need a practice that complements their life rather than consumes it.

When the whole world started working from home in 2020, I closed my gym, moved the family to a little beach town and moved my coaching online.

My goal is to help regular people build muscle, move better, and stay resilient with time-efficient, sustainable training that fits around work, family, and helps them do the things they love, for longer. Short, purposeful workouts, realistic expectations, and an emphasis on consistency over perfection.

Because at this stage of life, my clients (and me!) would rather be really good at living than really good at exercising.